This is one of Innocent’s latest campaign – and some of the comments it got.
Being a social media manager for corporate social responsibility is not always a fun job. You will have to deal with all sorts of comments, and have to respond to them in a very calm and composed way. A campaign like that does cause different types of reactions:
1. The ‘I-don’t-get-it’
2. The divergence
What better place to rant than in a comment on a CSR campaign?
3. The Anti-corporation, anti-third-world-opportunism group
The only good response? Silence. Just don’t acknowledge them.
4. And sometimes somebody is just genuinely interested!
once in a while, somebody cares about your company… kind of.
Digital Good 