The difficult job of a social media manager in corporate social responsibility

This is one of Innocent’s latest campaign – and some of the comments it got.


Being a social media manager for corporate social responsibility is not always a fun job. You will have to deal with all sorts of comments, and have to respond to them in a very calm and composed way. A campaign like that does cause different types of reactions:

1. The ‘I-don’t-get-it’


2. The divergence

What better place to rant than in a comment on a CSR campaign?

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3. The Anti-corporation, anti-third-world-opportunism group

The only good response? Silence. Just don’t acknowledge them.

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4. And sometimes somebody is just genuinely interested!

once in a while, somebody cares about your company… kind of.

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